How Toyota Followed Baby Boomers
Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter Research. One story the Professor shared about Toyota was something...
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Capital Factory Invests in Five Startups for 2009 Fund
As a co-founder and one of 20 mentors for Capital Factory, I'm proud and excited to get started our first year with 5 startups! Here's the release that we just put across the wire today! The program...
View ArticleLet Their Content Free!
Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post...
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It's been one year since my last blog post...
Today marks exactly one year from my last post on Deckermarketing. I started blogging in September 2003, and have written many posts on eBusiness, marketing, leadership and life…until May 4, 2009....
View ArticleSpeaking on Customer Centricity with Land of Nod
How The Land of Nod Uses Fan Feedback to Build Trust -- presented by Sam Decker & Michelle Kohanzo from GasPedal on Vimeo.
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And They're Off! Austin Entrepreneurs begin Capital Factory 2010
We started second annual Capital Factory program which I co-founded with Joshua Baer and Bryan Menell last year. I'm excited about this year's companies, some are further along than others, but I'm...
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Do You Have Trapped Thinking?
Since I left Dell, I’ve had conversations with several friends who were looking to take their careers outside of Dell. They asked how I did it nearly 5 years ago. I told them I spent 2 years...
View ArticleThe Paradoxes of Servant Leadership
I love this poem, which describes the paradoxes of being a "Servant-Leader". Strong enough to be weakSuccessful enough to failBusy enough to make timeWise enough to say "I don't know"Serious enough to...
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Announcing my departure from Bazaarvoice...and search for my CMO successor!
This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.” After 4.5 years at Bazaarvoice, I’m announcing a smooth and amicable...
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Guy Kawasaki Tweets...Curated by Keepstream
This is a summary of some of Guy Kawasaki's recent tweets that I like...but I'm really doing this to show off Keepstream's new application, which will be featured at Capital Factory Demo Day on...
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Dropbox User Interface Review -- Getting it Right
It's surprising how many web apps are out there that set out to accomplish growth and mistake activity for sustained progress. Perhaps they get some press but then lack traction. Why? Because they...
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I've Joined the Board of Monetate: Testing, Targeting and Personalization
I've been in digital marketing and ecommerce my entire career. As such, I recognize that online marketing is about balancing the creative with the analytical. In the case of my Dell career (managing...
View ArticleThe Best Tweets of Shop.org Summit 2010
I used Keepstream.com to curate the 'meatiest' tweets from Shop.org Summit 2010, which just ended today. It was another great show. Over 3,000 attendees! Social, mobile, and local are still hot themes...
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Analyzing Groupon Profitability (7 Factors for Group Buying Success)
I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the leader in this space…so much the word is becoming a verb. The...
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MY BLOG HAS MOVED to www.deckermarketing.com
After 8 fantastic years on typepad as decker.typepad.com I've moved it over to www.deckermarketing.com. So, come on over to the newly designed blog And link to it...because I...
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